Bush frontman Gavin Rossdale is starring in a new campaign for PTA, encouraging people to adopt pets from animal shelters. The campaign features the musician and his dog Kaya, who he adopted from a shelter in California. In the clip, Rossdale urges fans to buy from shelters rather than breeders, saying "those animals really, really need you" and "the bonds you will get and rewards are immeasurable." Rossdale took Kaya on the road with him while touring in support of Bush's most recent album "I Beat Loneliness.