Kraft has been on a roll lately. Last month they gave away boxes of Pumpkin Spice Mac & Cheese, now they've just started a new campaign with an odd twitter contest wanting people to "Send Noods." That's spelled N-O-O-D-S, as in noodles. Obviously it's a play on words. They're giving away 7,000 boxes. If you tweet #SendNoods at Kraft you'll have a chance to win and send a box of Mac and Cheese to a friend or family member. It's a little risky, but pretty inventive. Check out their video for the contest.